Fresh Ground Coffee
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Signature Decoction
100% Pure Liquid Coffee
Drip Bag
100% Pure Coffee powder
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Fresh Ground Coffee Decoction Drip Bag
The Ritual The Hustler The Traveller
For those who love the brewing experience Quick, easy, consistent—ideal for busy mornings Pour-over quality anywhere
Perfect for black or milk-based coffee Great for black or milk-based filter coffee Just add hot water—enjoy black or with milk
Fresh-ground aromatics in every cup Traditional brewing made simple Perfect for travel and office
Pure Arabica, Pure Passion
Our journey began with a simple question:
Why is pure coffee so hard to find in our own country?
India grows some of the world’s finest Arabica beans—rich, aromatic, and naturally packed with antioxidants. Yet, as we looked closer at the market, we discovered an uncomfortable truth. Nearly 90% of premium Indian coffee is exported, while what remains for us is often diluted—blended with chicory, fillers, and additives that compromise both taste and health.
Coffee, in its pure form, is not just a beverage.
It is a natural source of antioxidants, known to support metabolism, focus, and overall well-being. But purity matters. And purity was missing.
We realized that most people weren’t choosing chicory blends—they were simply never given a choice.
That’s when we decided to change the story.
We went back to the source. To the misty hills, the soil, the farmers, and the beans themselves. We chose 100% Arabica—no chicory, no additives, no shortcuts. Only coffee as it was meant to be enjoyed: clean, honest, and nourishing.
Our brand was born from the belief that India deserves its own best coffee—not leftovers, not compromises. Every cup we create is a stand for transparency, health, and authenticity.
This isn’t just coffee.
It’s a return to purity.
It’s coffee reclaimed—for those who value taste, trust, and well-being.
Our Story
Our Craft
Every bean is carefully selected and roasted to enhance our brand's rich flavors. We pride ourselves on our sourcing methods and partnerships with local farmers to ensure quality and sustainability.
